Color Psychology for Home Staging

stock photo

What do homeowners want the most when they are trying to sell their houses? Every property owner who sells their home wants to sell it fast and at the highest price possible. And anything that can help them achieve those objectives is welcomed by most owners.

This is why home staging is quickly becoming a standard part of the process of selling a home. As Granite Foundation Repair in Arlington points out, houses that are staged sell faster and for a higher price than homes that are not staged.

Home staging is the strategic use of interior design principles as a tool for marketing houses. Professional home stagers use color, furnishings, layout, and lighting as instruments for enhancing a home to make it more enticing to buyers.

The specific goal in home staging is to transform the space into buyers' idea of their dream home. This is because buyers are more likely to buy a house if they fall in love with it.

One of the ways home stagers make a home more alluring is through the intentional use of colors. A room's colors can make people in that room happy or sad, energetic or lethargic, compassionate, or aggressive. This effect of color is natural and subtle.

People rarely understand that the emotions they feel within a space can be engendered by that room's colors. Most professional home stagers recognize this and know how to use color as a real estate marketing tool.

Why color is powerful

stock photo

Why do colors affect people? Because light affects people, and color is light. Although we think of color as a tangible attribute of objects around us, color is really the light that is reflected by those objects.

There are several wavelengths or colors of light in white light or sunlight. And those different light colors become visible when they are separated in a rainbow. When white light, composed of different wavelengths, falls on an object, that object does one of three things.

The object may reflect all of the white light back; it may absorb all of the light, or it may reflect one wavelength and absorb the others. When an object reflects a particular wavelength, that object appears to our eyes to take on the reflected wavelength's color.

Like white or dim light, which can make people alert or sleepy, that particular wavelength of light also has its specific effect on the human mind. This is why colors affect people's moods.

Strategic use of colors in home staging

When staging any room, the mood that the stager wants should dictate the specific colors they use in the space. Doing this requires the stager to have a firm grasp of the psychological effect of different colors.

The goal may be to invoke feelings of security, romance, or comfort. Below is a primer on how to use colors when staging a home.

Make the home inviting and create feelings of serenity

stock photo

Most people find neutral colors appealing; a higher number of buyers will find them reassuring. Using neutral colors - beige, cream, ivory, taupe, gray, or white - is a rule of thumb when staging a home.

Neutrals make the home feel fresh, brightens up its rooms, and creates a sense of spaciousness. Moreover, if buyers want to change the colors, neutrals are easier to paint over. Also, they are easy to match to other colors.

Make the room lively and friendly

photo: PInterest    website: hymnsandverses.com

Cool colors infuse a sense of peace; they are soothing to the mind and friendly. Using shades of green creates a similar effect to being surrounded by green plants.

It is calming and life-giving because green is the color of nature. Shades of blue produce feelings of strength, stability, and trust. They are calming on the emotions and ideal for bedrooms and bathrooms. Incorporating blue in children's rooms will make the children more creative.

Grab attention with warm colors

Warm colors are rousing to the emotions and should rarely be used in large quantities when selling a home.  Stagers will use "pops" of these colors to add interest and to help guide the buyers' eyes around the room.

If you're redecorating or refreshing a room and NOT putting your house on the market to sell, you can go all out and choose the colors you love!

Red is intense and energizing; it is highly stimulating and arrests the attention. Using red in entryways makes them eye-catching.

Red in kitchens sharpens the appetite. Yellow, orange, and pink also stimulate the mind, but to a lesser degree than red. Yellow lifts the mood makes people cheerful and more vocal. To get an effect midway between the energy of red and the mood-lifting qualities of yellow, use orange.

In conclusion, to get the most from colors, one color is rarely enough inside a room. Instead, different colors should be used to complement and balance the effect of others. And one color might also have undertones of other colors.

Furthermore, the right use of colors is not limited to wall colors only. Using colors to create the right ambiance and evoke the desired emotions should be extended to the colors of furnishings, appliances, and fixtures. The idea when using colors should be to immerse the space so that their effect is inescapable.

Discover other staging tips by jumping over to my blog post called "Top 10 Must-Haves to Stage Your House to Sell."

Thanks for following my blog!  Let me know what other topics you'd like to hear about. 

-Shana

Leave a Comment:

shana@cloverlanedesign.com
Facebook
Facebook
YouTube
Pinterest
Instagram
Houzz