You’re ready to move. You find a real estate agent and want to sell as soon as possible. You decide to go ahead and move out, thinking that your house will sell faster without your furniture and decor in it. Maybe you even leave an old rug and table behind. That will look great you think. Buyers will see how roomy and open it looks and will fall in love with it. It should work, right? Probably WRONG.
Did you know that vacant homes usually sit on the market longer than occupied or staged homes? Buyers rarely (only about 10% of them) can visualize the size of the rooms, or imagine their furniture and items in the house. They’re confused. Empty rooms, believe it or not, look smaller until something is in there to give the buyer perspective. In the photo above, the rug and table actually do help define the rooms in this big open space. What’s missing? There are no emotional connection points in here. Buyers spend money on homes when they can emotionally connect to them. They can imagine sitting at the kitchen island, sipping on their morning coffee. They long to put their feet up, snuggle up, and watch a fun movie with their family. They want a cozy spot to read a bedtime story to their children. And the examples go on and on…
Also, think about what happens when you put on a swimsuit. Every ounce of fat, cellulite, every wrinkle, freckle seems to be magnified. Every flaw is exposed! In a vacant house, it’s the same thing. Any smudge you have on a wall stands out. A scratch on your fireplace mantel is magnified. A small discolored spot on the wood floor looks massive. Since there is nothing to feast their eyes on, buyers will notice every flaw in a vacant house that otherwise they would probably never notice!
What about bedrooms? Ninety percent of people cannot figure out if a master bedroom can handle a king-size bed, or only a queen. Let’s not leave it up to their imagination! Plus, this looks a little “blah,” don’t you think??
Now buyers can see that this room easily fits a queen bed with plenty of room around it. It’s not hard now to imagine a king size in here. See how it helps! The window coverings even seem to make sense in this townhome now.
Would you like buyers to take their time as they walk through your house? YES! Do you know why? Statistics tell us that buyers take more time walking through an occupied or staged home. When a house is empty, they can zip right through it and leave quickly. Take for example this kitchen, it has some great features, but nothing is highlighted. No one is connecting with it because it feels cold and plain. When items are added (like below) a buyer tends to linger, and the chances of them submitting an offer to buy the property increases. This is a good thing!
Here are a few emotional connections that would look great in a kitchen, or perhaps the last picture could be in a bathroom. I easily found these on Pinterest, and if you hover over the photos, you’ll see the photo credits. Do you notice that there is a plant in each photo? That’s not an accident! People like real, organic looking things. Think of the buyers that can relate to cooking, coffee, and a nice-smelling hand soap. That’s what staging does for your vacant home.
Now I know what you’re thinking… Doesn’t vacant staging cost a fortune? Not really. If you only stage the main areas of your house and the master, most buyers can get the feel for the house with that, so it costs less than staging the whole house. Now, let’s say your vacant sits on the market for four months because…well… it’s vacant. You’ve now made FOUR MORE mortgage payments, insurance payments, and paid property taxes. That’s a lot! Let’s say you reduced the price after two months, by 5% like your agent recommended. That could easily be $15,000 on a $300,000 listing. What if staging only was only $3000 and it SOLD within two months? See what I mean? It can actually make you more money than not staging. Is this always true?? No, but it’s worth thinking about. If you know me though, I hate selling things so that’s not what my business is about. I’m here to help, and if helping you sell your house for top dollar is priority, then reach out to me or another professional home stager.
Thanks for hanging out with me on my blog. I’d love for you to find me on Pinterest or Instagram so you can see other great ideas for staging, decorating, and life in general.
Warm regards, Shana
The sellers want to list the house, like YESTERDAY! There is no budget or time to paint the sunshine yellow walls. So what do you do? Leave everything AS IS, or vacate everything? We say that we can usually work around the less than trendy things in a home, but keep some of the furniture. Why? Because homes with furniture sell faster than vacant homes. Look carefully and you'll find that this is the homeowner's furniture. We only brought in the right colors that can attract the right buyers. Either this house will sell to someone who likes the cottage/bungalow vibe, or it will sell to someone who sees potential in the house. Of course, the seller's goal is always to get top dollar, so some simple staging creates interest in more buyers other than just investors. Take a look at the before pictures below and tell me this doesn't look better?!?
You might be thinking, "What happened to the huge marshmallow sectional, recliner, and the red rug? They're gone! We brought up the love seat from the den, changed the rug to sisal and navy, and added pops of blue throughout.
Even though it feels like we work a little "magic" in these transformations, it really isn't magical it all. It takes a lot of planning and problem solving to create a room that feels spacious, yet cozy. It feels bright, but relaxed. A buyer has to emotionally connect to a space in order to want to live there. Messy rooms with crowded furnishings and decor does not speak to buyers. And even though most people would want to get a couple of gallons of paint ready for this house, most buyers would at least think it's "cute." Cute, believe it or not, is an emotional connection.
This is the downstairs den. Here's the matching sofa. The loveseat was down here before, making this room also feel crowded. Now here's the rug. Is it gorgeous in this space? No, but at least it's the right size, and it's not the first impression room. We found this coffee table in another part of the house, moved out the console to use as a media cabinet in the front room, and added a chair for this desk. Why did we bring in the blue and yellow pillows? Because when you can scatter the color pops throughout the house, it feels more cohesive. Did you notice the cool floorlamp in the back corner? The sellers actually had that! So mid-century modern! We brought in a table lamp as well to add extra lighting. This room before staging was dark, dingy, and depressing.
Buyers can definitely envision a cozy fire in this den. Is it a magazine worthy room? No, of course not! But not everyone can afford rooms like that anyway! Which room would you rather hang out in? The one above or the one below? Which would you pay more money for? See what staging can do! One additional note, these are just photos from my phone. Imagine how good they would look if a professional photographer worked his/her magic!
Thanks for hanging out with me for a while. Do you follow me on Instagram? I'd love for you to give me feedback on my posts there. @cloverlanedesign
Take care. I'm happy to help! -Shana
Occupied homes are quite the challenge. We use what the seller has as much as possible so that it saves them money, time, and hassle. This home was just outside the Dallas Fort Worth metroplex so it had a semi-rural feel. Large lots with occassional horse pastures and open fields are common. We wanted to keep the rustic vibe, while bringing in some modern and updated accessories. In the living room, we reconfigured the rustic tables and benches to gain focal points and better flow. Check out the new rug and pops of blue on the sofa. Coffee table accessories, beautiful horse art, and a creative corner for reading, playing the guitar, kicking off boots, whatever...brings a bit of modern to increase home buyer desire. The casual corner is a better look in a living room than the bar height cafe table. Buyers won't be confused as to where the dining areas are. I'm sure you can distinguish between the three after photos and the two before photos. Don't you love the difference?
We have to give the seller kudos here. He gave us permission to move anything around and use anything in the house. He installed a new sink, faucet, and overhead light fixtures which brightened up the kitchen immensely. We rolled in the bar height table with the fun cafe stools. All we added was a pitcher of fresh greenery, a pop of color through artwork and a bowl of lemons. We created a coffee vignette and a drink tray. Nothing really fancy in here because we work within a homeowner's budget. But...what an improvement!
Below you'll notice how large the dining table was for this kitchen nook space. We moved that into the dining room space and the nook now feels so much bigger. Perfect for a quick breakfast or just hanging out by the person cooking dinner.
Now for my favorite room...the dining room. This chandelier seemed a little outdated without the furniture in here. All that was in this room before were some musical instruments and a kitchen island that was never used. We rolled that out to the enclosed patio facing the back pasture. Here is the same table from the previous picture. It fits so much better, and looks gorgeous because we added updated nailhead fabric parsons chairs. We styled some organic plants and fruit in a natural wicker basket, which brings texture and a feeling of casual living. Like the art on the wall? That was the owners, and we liked the pop of orange it brings to the space.
Now for the master bedroom. We actually really liked the purplish-gray walls in here and when the owner replaced the fan lightbulbs with LED bright white, the room was instantly brightened. Just a quick tip...do you notice the lamp light looks more yellow/gold? That's because they are soft white. If they were bright white also, this master retreat would look even better. Here we brought in some light canvas art, fresh pillows, and a soft textured throw. Very inviting!
The master bath had the same wall color, which is a pretty personal color choice. Usually we recommend a neutral tone, but the owner had already painted another room, bathroom and hallway. Remember what I said about seller's budgets? We work within them. This is a moderately trendy color and these unprofessional photos also make them look more "purple" than "purple-gray." Most buyers will still find it pretty tasteful. We tucked away all personal toiletries and towels, and just styled with fresh white towels (not seen) an orchid, and a couple pieces of art that the owner already had. What a pretty space!
This bedroom turned about to be a sweet little room. We added colorful pillows, art, and a great chair. This room is actually pretty tiny - not even room for a nightstand, but it feels more spacious with the big windows and the chair that somehow balances out the big full-size bed. Don't judge the bedskirt too harshly. We are paid for our time in a house, and some little details aren't as important. Have you ever noticed that your eyes wouldn't really notice the bedskirt if you were actually in the room, but photos reveal every "flaw?" It's due to the 2-D nature of photos and the angle of the photographer. We're accustomed to "seeing" about 5-6 ft. high off the ground, not 1-6 inches from the floor.
And now for the study. This room was used as a workout room. There were padded "tiles" over the hardwood floors and gym equipment was on top. That's an awesome use of a room while you live in a house, but not when you're selling. The French doors open up to the living room and dining room, so an office makes better sense. We used the sellers cowhide rug, lamp, chair and plants. We brought in the desk, tray, pillow, and art. Now buyers can visualize the room for themselves.
And for the screened-in patio. We carried two rockers to the front porch and left two right here on the back porch with a similar setup. Pops or orange pillows and white hydrangeas make you want to sit a spell, and have a cup of coffee - or wine - or something different! When you see the before photo, we rolled out the big kitchen island and placed it on the far side in front of part of the screened wall. We styled that as a beverage station, but I forgot to take a picture of it. And naturally, everything else was removed and the floor was swept clean.
Thanks for stopping by. I hope you enjoyed reading my blog today. Remember that if you need help styling your home where you want to continue living, or if you're wanting staged to sell it for top dollar, reach out to us. You relax. We stage. Have an awseome day! -Shana
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Oh my, I could get really excited about these 2019 Colors of the Year. Why? Because I think they are timeless! As a stager, I won't recommend painting full rooms with these colors because neutral is key when you are selling your house. But if you're like me and want to refresh something in a room now and then, these could be great choices for you!
Behr Blueprint - Color of the Year 2019 - Love this beautiful door. I also like this color as a base color on an island in a neutral/white kitchen or maybe the back wall of bookcases. This is a little lighter than navy and a little darker than some denims. If you like blue, this one's for you! Lovely!
Sherwin Williams Cavern Clay - Color of the Year 2019 - I think of this color when I see rich leather accents or wood pieces. You may see this color in accents of leather straps or side chairs, wood tones, clay pottery, glass and pillows. Bring this in as accents only unless you really have a rustic or southwest vibe.
HSR President Audra Slinkey created this moodboard, highlighting these colors of the year. While I certainly wouldn't use all of these pieces in a room, I believe that trends are friends. Using a repeating color 3-5 times in a room helps visitors (or buyers) move their eyes around the room.
So what if you don't want to invest in trendy colors in the way of rugs, furniture, lamps, and so on? I'd say try it out when you want to style your table and share some good food with family or friends. You all KNOW how I love tablescapes. Okay, if you don't already know that, now you know. Check out my Staging vs. Styling a table video. https://cloverlanedesign.com/staging-vs-styling-a-dinner-table/
Look how these pops of blue work with the the clay bowls. Wouldn't that be a fun Father's Day or summer look? These are from Hearth and Home with Magnolia from Target. Very budget friendly!
I'd love to see how you use these colors in your own home. Have fun with them! As always, if you need your home staged or a room redesigned, I'm happy to help!
Today I'm answering the Top 5 Frequently Asked Questions about Home Staging. Whether the home is occupied or vacant, there's a solution for a quick sale for the most money.
Have you ever wondered how staging is different than styling/decorating? Stagers believe "less is more" and we constantly are thinking about that as we add elements to a space. Watch the video below to see that there are basically two ways to "stage" the table, and that's different than "styling" the table for guests to come and enjoy dinner.
At Clover Lane Design, we create flow within rooms, provide that spacious feeling, help the eye move from place to place, draw the eyes toward architectural features, and give the suggestion of how each space in a home can be used. It's not about decorating!
Welcome to GO (Get Organized) month - January. A RESA (real estate stager association) friend shared that with me. She's a professional in organization, which I am not. I'm pretty organized - but not professional. I aspire to have things organized though, so that's why I'm sharing. Also, after giving four staging consultations this week, I quickly realized that organized people can get their houses ready to sell in lightning speed. I know not everyone has a laundry room that looks like this (nashastyle.com), but...most homes I see have shelving or cabinets above their washer and dryer, and many have a clothes rod. What's the difference? Well, check out this photo below.
This is comparable to what I normally see, especially when it's in a room with a door. I get it! We're all busy! We all have lots of "stuff." Here's what I'd tell my seller. Use baskets or decorative boxes on the shelves to hide away essential cleaning products and items such as light bulbs, toilet paper, everyday tools, etc. Anything that's not essential for a few months gets packed and stored in the garage or a storage unit. Nothing except maybe one beautiful backpack or bag should be hanging on the wall. So where do all of the brooms, dusters, mops, etc. go? You hide them away - for showings and especially MLS photos!!! What about this big laundry sorter? Unless it's built into an alcove in the wall or in a cabinet, it gets stored somewhere else. When your house is for sale, no buyer wants to see your laundry or think about chores. They want to subconciously feel like everything is magically organized and clean in your house.
On to the bathroom or hall linen closet...fluffy white towels hanging in the bathrooms are the perfect addition to make the bathroom feel spa-like. Where do you store the extras? Like this in the closet. I seriously do envy the organization of this, since my husband thinks a variety of colors of towels are desirable. I say "white" or "off-white" - that way you can bleach them and wash them all together with another of my favorites - white sheets! I like how they at i.pinimg.com also have their cleaning products in an attractive basket. A+ for organization here!
And one more inspiration photo for organization - look at this pantry from thewhitepad.com. Now, to be honest, I don't know anyone who lives like this. Where's the mac-n-cheese boxes, the chips, they canned goods, etc.? And the spices! My 75 spices live in the containers they came in. I can brag that they are in alphabetical order because years ago I discovered that doing that would change my cooking world. I do like the clear containers with the chalkboard-style labels and the baskets to contain items in this photo. Buyers really don't expect this, but I suggest grouping like items together, combining snacks into one basket, displaying cans with labels all facing forward, and throw away anything that's expired or nearly empty. Make sure nothing is on the floor or hanging on the door. Another A+ for pantry organization though!
Good luck with your organization endeavors. Whether it's part of your January resolution or just another month when you want to gain control, you'll be glad you spent the time to organize a space.Continue reading
#10 Use ornaments in unexpected places throughout your home. A bowl filled with shiny ornaments looks great in the kitchen or on a side table.
#9 Use lots of white lights (make sure they all work before placing on tree or garland). Battery operated twinkle lights look festive when mixed in with ornaments.
photo from Pinterest: grandin road
#8 Use beautifully wrapped gifts as decor scattered throughout your home. Choose wrap and ribbon that matches your theme.
#7 Use Christmas tree greenery clippings to add beauty and fragrance to your mantel, table centerpieces, everywhere! You can pick up free clippings where they sell live trees.
Photo from Pinterest
#6 Pick a style and color theme. Then stick with it! Check my Christmas pinterest board for ideas. Remember your packages can carry this theme throughout.https://www.pinterest.com/shutson/christmas/
Pinterest: Jones Design Company
#5 Add lots of texture. Cozy throws, fluffy pillows, burlap ribbon or table runners, sparkly glass, shiny ornaments, nubby pinecones...you get the picture. Mix it up!
Houzz: Robeson Design
#4 When hanging ornaments on your tree, larger ones should go near the bottom. Smaller toward the top. Hang "filler" and "less expensive" shiny balls on the inner branches. This gives dimension to your tree and the ornaments reflect more light.
#3 Group your personal collections together. If you love nutcrackers, but they are scattered and lonely, it's not much of a collection. Instead, group them in clusters of 3 or 5 around your home. If you collect spoons, wrap decorative ribbon as bows around the top and hang them on your tree for a unique personal touch. What collections do you have? I collect whimsical Santas.
#2 Add the warmth and fragrance of candles. Aromas that remind us of yummy desserts are my favorite! Also, I love Woodwick candles because they crackle and sound like a fire.
#1 Floral picks can add so much to your tree and garlands. Just poke them in. They can add drama to the tree topper, and make the tree more interesting looking.
We down-sized to a smaller home recently, and I knew right away that this 9 door pantry had to go. Don't get me wrong, nine doors sounds like a lot of storage space but they were so deep that you could lose a small child back there. There was also wasted space on each side, so even pull-out baskets weren't really an option. To make matters worse, the entrance to the kitchen was only 2 1/2 feet wide and 7 feet tall. It felt like another bedroom entrance. Ugh! My last house had a huge kitchen open to a living and dining space with lots of natural light. Immediately I began to problem solve. I envisioned 4 cabinet doors with custom pull-out drawers to be the base cabinets. Four others would go all the way to the top of the 10 ft. ceiling and be used for party and holiday items that I wouldn't use often. Perfect! Another problem was on the opposite wall. It stuck out so much that the refrigerator door couldn't open completely. So, I hired a contractor to widen my opening to 8 feet tall and about 4 feet wide. Now the fridge functions properly and it feels a lot more spacious. Read on...
A few weeks later, we had the subway tile installed in a herringbone pattern, added black granite for a classic look, hired Daniel (my favorite electrician) to do electrical work for the coffee maker, new barn light, and open shelving. SO MUCH BETTER! Of course, it's never ending. We now have new wood floors and baseboards. Time to paint all of the cabinets white, and pick a color for the walls. I literally have four paint colors on the kitchen walls right now. I'll share more pictures when that is finished. Honestly, I'm in no hurry because I think I just got all of the dust cleaned up. Thanks for stopping by and reading my blog! Happy Home Life!
If you love fabulous kitchens as much as I do, check out my collection on Pinterest https://www.pinterest.com/shutson/kitchen-fabulous/
Styling with pillows! Load up on some soft, fun pillows for your sofas, chairs, and beds! Who doesn't love the color and comfort that they add? This is an inexpensive way to change up your look for the seasons also. Since the rug in this photo already had a large design, I went with solid-looking colors. The brown is actually a velvet print on print, and the cream ones are actually a cream and white mix. Don't go crazy with too many patterns is my suggestion.
Here are 5 tips that I use when working with pillows:
Tip #1 Use pillows that are at least 20 x 20 inches with down feather inserts on a sofa
Tip #2 Layer 2-3 pillows on each end to give a very inviting, comfortable look
Tip #3 Give each pillow a little "karate chop" right in the middle to make them look plump.
Tip #4 For beds, use 2-3 European pillows as a backdrop for your standard or king size pillows with shams layered in front. White pillows always look clean and classy.
Tip #5 A rectangular or oblong pillow looks great as the "middle" piece since it is smaller. Think tall, medium, short as you layer on sofas or beds.
Bonus Tip #6 Don't have room to store lots of pillows? Buy pillow covers and just change them out when you feel like it. Etsy.com has nice ones. Poppin Pillows is another great place that you can order online. I actually sewed the brown velvety ones myself! I think I spent about $12 on fabric. Good find!
Have fun styling with your own pillows. I hope you found this helpful.